"Within"

There is a commercial airing now about a drug, and it says, "If you want help improving your A1C and blood sugar numbers with a non-insulin option, click to activate your within."

How is "within" used? I guess it is a noun in this case. Is "to activate your within" a prepositional phrase?

Comments

  • The phrase is used to advertise a diabetes drug called Trulicity. On their website they explain:

    Trulicity helps activate your body to release its own insulin. When you “activate your within,” you use what's inside you to reach your blood sugar and A1C goals.

    So your within is intended to mean 'what's inside you'.
    They've turned within into a new noun with a new meaning. And they clearly intend to make the noun accepted and recognised by means of a massive advertising campaign.

    Interestingly, they've registered the phrase Click to activate your within as a trademark.

    No, it isn't a prepositional phrase. The word to is part of the TO-INFINITIVE to activate. In grammatical terms to activate your within is an adverbial phrase expressing purpose. I prefer the more modern term NON-FINITE CLAUSE, but phrase is more usual.

  • Thanks! Good explanation.

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