What is the meaning of Vault Image

Hello,
I´d like to ask you how you understand the phrase "vault image" here:
LFC MO SALAH 32 GOALS COMMEMORATIVE VAULT IMAGE
https://store.liverpoolfc.com/lfc-mo-salah-32-goals-commemorative-vault-image/
or here
LFC BOOTROOM BOYS VAULT IMAGE
https://store.liverpoolfc.com/lfc-bootroom-boys-vault-image/
Kind Regards

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