Over use of the word 'need'

Hi all,
I'm new here, and am not sure if this is where to post this concern.
I'm very sensitive to words, how they're used, and in particular what they says about our values.
For quite some time now I've been noticing the excessive use of the word 'need'.
It seems common these days to use it in place where: want, should, ought to, would be wise to, advise, etc. would be more honest.
It's not uncommon for people to use words for purposes other than simply conveying information, but I find this adulteration particularly troublesome; and the reason is that it indicates a movement away from the acceptance of emotions and opinion as legitimate motivations for action or inaction; and seems to move us away from our humanity. The other reason I find it troublesome is that it's often pure deception. Maslow would roll over in his grave.
Thanks,
.... john

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