A high football area

What does a "high football area"?
Rephrase this, please?

Soft Drinks is one of the most profitable categories in your store, so ensure that your soft drinks fixture is highly visible, well presented and located in a "high football" area between the door and the till.


  • Hi there @tcp927. I think 'football' here is meant to be 'footfall', meaning that a lot of customers would walk past that particular spot.

  • Thank you, @joughtred !!
    Indeed, it is "footfall"!!
    Your explanation is perfect, and my question has been solved.
    Thanks again.

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