A high football area

What does a "high football area"?
Rephrase this, please?

Example:
Soft Drinks is one of the most profitable categories in your store, so ensure that your soft drinks fixture is highly visible, well presented and located in a "high football" area between the door and the till.

Comments

  • Hi there @tcp927. I think 'football' here is meant to be 'footfall', meaning that a lot of customers would walk past that particular spot.

  • Thank you, @joughtred !!
    Indeed, it is "footfall"!!
    Your explanation is perfect, and my question has been solved.
    Thanks again.

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